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Social Leadership: perspectives from the telecom business
Abstract:	Many companies think hard about the internal and external position that Corporate Social Responsibility (CSR) should assume in their corporate strategy. The level of contribution by a CSR-program to a companies market position is not only determined by the CSR-program itself but also by the industry standards. This article argues that each industry has its own level of CSR standards. The relative level of those standards is dependent on several factors such as the size of the primary target audience and the technological risk profile of the industry.
Keywords:	CSR, Standards, Telecom,
Author:	Jan van der Kaaij & Kevin Zuidhof
Submitted On:	2008-03-06 11:41:32
Number of pages:	4
File Size:	50.76 KB
File Type:	application/pdf
Downloads:	31

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